Quotes from Mad Men (Season Four)

And finally, Season 4. There has been a long break since its final episode, but Mad Men is back on AMC with Season 5 now. It starts with the fortieth birthday of Don Draper and continues to reflect the mores and conventions of the 1960ies in an exceptional way.

S4/E01 (09:47): “‘I don’t want it like this, I want it like that. Not too much of that, just a little like this’, and then: they look at it and they don’t like it.” (Peggy Olson)

S4/E01 (27:52): “Turning creative success into business is your work, and you’ve failed.” (Bertram Cooper)

S4/E02 (42:22): “My father used to say this is the greatest job in the world except for one thing: the clients.” (Roger Sterling)

S4/E04 (43:35): “How do you know that’s the truth? A new idea is something they don’t know yet, so of course it’s not gonna come up as an option. Put my campaign on TV for a year, then hold your group again, maybe they’ll show up. […] You can’t tell how people are going to behave based on how they have behaved.” (Don Draper)

S4/E05 (27:17): “Because no one’s ever won an account by breaking the rules? […] Are you sure to tell me that if we put our backs into this thing we couldn’t turn their heads?” (Don Draper)

S4/E05 (43:44): “Since when is forgiveness a better quality than loyalty?” (Roger Sterling)

S4/E06 (03:23): “You finish something and find out everyone loves it right around the time that feels like someone else did it.” (Don Draper)

S4/E06 (32:35): “My mother always said ‘be careful what you wish for, because you’ll get it’. And that’d people get jealous and try to take it away from you.” (Roger Sterling)

S4/E06 (27:10): “Well, as Danny would say, there’s no use crying over fish in the sea.” (Don Draper)

S4/E08 (21:27): “People tell you who they are, but we ignore it. Because we want them to be who we want them to be.” (Don Draper)

S4/S08 (37:14): “When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere, just ask him. If you listen, he’ll tell you how he got there, how he forgot where he was going, and then he woke up. If you listen, he’ll tell you about the time he thought he was an angel, and dreamt of being perfect. And then he’ll smile with wisdom. Contented he realized the world isn’t perfect. We’re flawed because we want so much more. We’re ruined because we get these things, and wish for what we had.” (Don Draper)

S4/S08 (41:51): “Aesop has a fable about the wind and the sun: the wind and the sun had this competition to see if they can get a travelers coat off. So the wind blows fiercely on him, but the traveler just pulls his coat tighter. But the sun shines down on him warmer and warmer, and the traveler just takes it off. […] Kindness, gentleness and persuasion win where force fails.” (Faye Miller)

S4/S09 (12:42): “I forgot for a second that you’re incapable of doing something nice without expecting something nicer in return.” (Joan Harris)

S4/S10 (39:45): “You judge people on their work. I’m the same way. Everything else is sentimental.” (Megan Calvet)

S4/E12 (26:20): “You always say, if you don’t like what they’re saying about you, change the conversation.” (Peggy Olson)

S4/E13 (01:21): “Maybe it’s not all about work. Maybe that sick feeling might go away if you take your head out of the sand about the past.” (Faye Miller)


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